I came across a blog post by Herbert Lui titled Respond, Don’t Create, and thought I would respond. For people looking to publish more often, he recommends reading interesting articles from around the web, thinking about them, and then crafting a response from your own perspective. While the article focuses in part on social media, the idea also applies to more substantive writing. I have written many articles prompted by things I read from around the web. However, not all of those articles are responses per se. Meaningfully engaging with something as a reader or viewer can inspire a novel article beyond a “letter to the editor”-style response.
Re; Respond, Don’t Create
Herbert Lui (herbertlui.net)For many of us writing online, finding something worth saying is half the battle. And yet, this problem runs counter to one strategy to making ourselves heard: speak loudly and frequently. VaynerMedia CEO Gary Vaynerchuk, a successful user of such a strategy, has talked about how he was releasing 40+ pieces of content per day, but he wanted to figure out ways to release 1,000 pieces of content per day. It increases his chances of winning the social media lottery. His mantra, “Document, don’t create,” has gained a lot of momentum in the marketing world.