Tag: tiktok

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I read an April 28, 2025 report in Morning Brew titled LTK wants to be creators’ post-social platform of choice. I had heard of L DK, but never LTK. Is it new?

Amber Venz Box started as a creator on WordPress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms.

It is apparently not new. Maybe it is niche?

Internal data shows that most LTK affiliate transactions now happen through or within the LTK platform (as opposed to, say, a link from a social post) and around 38% of millennial and Gen Z women in the US are using LTK, Venz Box said.

According to this, many millennial women are using it. I am obviously not a woman, but I have dated myself as a millennial by birth. Nevertheless, I never heard of this supposedly popular platform. Its being focused on affiliate advertising may explain why. I am good at being ignorant of advertising trends and video creators. While I have no opinion on LTK, I do have one take on one opinion of Amber Venz Box, the creator of LTK:

Ultimately, she said, she doesn’t want to see TikTok go away, particularly due to the platform’s power in democratizing who can become a creator.

 

TikTok should definitely go away.

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Haleluya Hadero of the Associated Press begins her report [Haleluya Hadero for The Associated Press]:

Hearing a lot about Lemon8 lately? You’re not the only one.

I have not heard of Lemon8. Is this going to be another Temu situation?

Ms. Hadero continued:

Amid a looming U.S. ban on TikTok, content creators have been pushing the platform’s sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.

Sister? TikTok has siblings other than the for-Chinese version of TikTok (since China does not allow TikTok)?

Like its popular relation, Lemon8 is owned by China-based ByteDance, whose collection of internationally available apps also includes the video editing app CapCut and the photo and art editing app Hypic. In addition, the company operates Douyin, the Chinese sibling of TikTok that follows Beijing’s strict censorship rules.

TikTok should be banned (you were right the first time Mr. President-elect). When it tries to give you a lemon, you should also ban the lemon. When it tries to give you eight lemons, you should ban all eight lemons.

 

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According to Eric Lendrum of American Greatness: “A new survey shows that young Americans who frequently use the Chinese-owned social media app TikTok are much more likely to get their news from content creators rather than actual news outlets.” I am long on record as being an early member of the ban TikTok camp, specifically because no other great power in history would allow an adversary to perform live-action social experiments on its youngest citizens. I read this article about young people viewing CCP propaganda as an alternative to “actual news outlets” and thought “yes that is bad, but what is worse is that this is a battle between the resistable force and the movable object.”